Promoting Marketplace Products: How One Brand Achieved 220% ROI and Sustained a Two-Week Sales Surge

A consumer electronics supplier with 15+ years of experience in small household appliances tested Telegram as a performance marketing channel. With their products widely available on major marketplaces and retail networks, they were seeking a new way to reach high-intent buyers.

Product and Audience

The company promoted a range of household and personal care products—from mops and trimmers to electric shavers and styling tools. The campaign was targeted at a broad audience, with a particular emphasis on women who actively browse discount channels and make spontaneous purchases on marketplaces.

Strategy and Goals

Why Telegram?

After testing several platforms like Instagram and others, the team identified Telegram as a top performer in terms of conversion rate. Key advantages included:

• Access to niche discount and product curation channels.

• Engaged user base with active reactions and comments.

• Lower CPV compared to other channels.

Initially starting with a ~$500 budget, the team saw strong returns and began scaling rapidly. In some placements, ROI ranged between 10% and 25%.

Choosing Telega

Manual campaign launches on other platforms were time-consuming and difficult to scale. Telega offered:

✅ One-click access to a wide pool of thematic channels.

✅ Campaign-level statistics and tracking.

✅ Fast placement across multiple channels.

✅ Strong support from a dedicated manager

Campaign Setup

Preparation

The team began with test placements across different types of channels and categories. The goal was to isolate what formats, visuals, and messages resonated with the target audience.

Messaging

— Tested various text formats, ultimately favoring minimalist product descriptions with price and discount emphasis.

— Used custom visuals combining product images, promo flags, and USPs.

— For some placements, used native posts for authenticity.

— Creative example: before/after pricing visuals to trigger urgency.

Channel Selection

Beyond CPV and reach, they focused on:

— Audience engagement (reactions, comments).

— Content alignment with promotional style.

— Discount-driven or product discovery themes.

Destination

Traffic was sent directly to marketplace listings. One particular marketplace consistently outperformed other marketplaces in both click-to-conversion rate and user retention.

Results

Spend & Reach

💸 Initial campaign budget: ~$3,300. Ongoing monthly budget scaled to ~$11,000.

👀 Reach: 350,000+ users.

Performance Metrics

🔥 40+ ads placed within a month.

🔥 10,500 clicks, 796 target actions.

🔥 CPA: ~$41

🔥 Conversion rate: 8%.

🔥 Revenue: ~$10,900.

🔥 ROI: 220%.

Best-Performing Channels

Discount, promo code, and savings-focused channels outperformed general lifestyle and even women-centric audiences. Highlighting immediate deals proved the most effective.

Unexpected Learnings

A placement in an astrology-themed channel drove engagement but no conversions. Conversely, a "science and facts" channel drove strong results for grooming tools—a surprising but welcome finding.

Key Takeaways

✅ Test broadly, iterate quickly.

✅ Simpler messaging often performs best.

✅ Don’t overlook unexpected channel types.

✅ Volume matters: even a limited set of effective channels can drive consistent growth.

Advice for Others

Experimentation is key. What works may surprise you. And when you find traction, scale decisively. Telega provided both the tools and support to do this efficiently and profitably.

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