From Time Sink to Sales Engine: How an EdTech Brand Scaled Telegram Ads Without the Manual Grind

A leading educational platform offering 50+ up-to-date tech courses wanted to engage its technically savvy audience — software engineers, developers, team leads, and IT managers — more effectively on Telegram.

Although Telegram had become one of their key promotion channels, they hit a hard wall with conversion rates stagnating around 1%, even on high-reach placements.

The Challenge

The goal was to turn Telegram into a reliable, scalable lead generation channel — not just a visibility tool.

To achieve that, the brand needed to:

🔄 Increase conversion rates from large but passive reach

⏱️ Eliminate time-consuming ad operations

📊 Build a trackable, repeatable campaign system that scaled with performance

What Changed with Telega

The team had experience running Telegram campaigns manually but were burning time on repetitive tasks — and seeing diminishing returns from reused channels.

Switching to Telega brought automation and strategy together:

• Opened up new audience segments

• Reduced manual coordination

• Delivered data-driven insights to guide scale-up decisions

Audience Targeting: Going Beyond the Obvious

Telega’s campaign managers analyzed past placements and expanded the channel mix to bring in fresh, qualified users:

👨‍💻 Tech & developer channels – targeting ambitious learners
💼 Job search & freelance hubs – filled with motivated upskillers
🧠 Science & knowledge communities – attracting intellectually curious audiences
🎮 Gaming groups – overlapping interests and demographics

This cross-niche targeting helped avoid saturation and drastically improved relevance and performance.

Automation That Saved 14+ Hours per Campaign

Previously, managing 10–15 channel placements meant several days of emailing, coordinating, and tracking everything manually.

Now, the entire workflow lives inside Telega:

• Channels added in clicks — no DMs, no waiting

• All docs auto-generated — contracts, reports (PDF, XLSX)

• Templates standardized the format, saving review cycles

• Posts go live in 2–3 hours, instead of days

As a result, automation helped cut approximately 14 work hours that were previously spent on routine tasks and communication — those resources were redirected toward strategic planning, in-depth data analysis, and content development.

Thanks to this approach, the team was able to quickly scale campaigns and respond flexibly to market changes without additional workload — which led to increased audience engagement and higher conversion rates.

Full-Funnel Strategy (TOFU → MOFU → BOFU)

The team built a 3-tier funnel to nurture cold Telegram traffic into warm, ready-to-convert leads:

Top of Funnel (TOFU)
At the awareness stage, posts were placed in Telegram channels to grab attention and trigger interest. These posts focused on common pain points of the target audience or highlighted striking facts from the IT industry to spark engagement.

Middle of Funnel (MOFU)
In the consideration phase, users who showed interest were offered curated selections of free resources, mini-guides, and helpful content. These materials allowed potential leads to better understand the format and value of the educational programs, helping build trust.

Bottom of Funnel (BOFU)
At the final decision-making stage, activities moved to the company’s owned platforms. Here, leads were nurtured further through email sequences, consultations, and graduate success stories, aiming to convert interest into actual sign-ups or purchases.

Each stage was measured using UTMs, bot stats, and CRM data, ensuring traceability across the full journey.

Results

• Campaign duration: 4 months

• Budget: ~$17,000

• Reach: 1.1M+ views

• Engagement Rate: 24%

• CTR: 2.5%

• Conversion to Purchase: 3%

With automation, analytics, and expert guidance, Telegram went from a time-consuming experiment to a repeatable high-ROI channel. The team now runs faster, cleaner campaigns — backed by structure, not guesswork.

🎓 Promoting an IT or other educational project? Check out the Telega.io channel selection in the “Education” and “Computer Science” categories → [Explore the catalog]

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