From Test to Traction: How a SaaS Ad Fraud Solution Built a High-Converting Telegram Funnel

A marketing team behind a SaaS platform for ad fraud prevention used Telegram to test acquisition hypotheses and ended up building a funnel that increased conversion rates by 4x — all while streamlining the placement process through Telega.

About the Product

The company offers a SaaS solution that protects advertising budgets and analytics accuracy from click fraud and bot traffic. Every ad click is analyzed in real time using 100+ technical and behavioral indicators, with one of the platform’s key advantages being its internal database of over 100 million bot signatures, built from protected sites across industries.

Campaign Goals

The Telegram campaign promoted the platform’s full feature set, with special attention on high-demand tools like click fraud protection. 

The team’s goals were to:

1. Generate interest and collect product inquiries.

2. Test Telegram as a lead generation channel.

3. Build a working Telegram funnel — from post to qualified lead.

“This was an experiment: we weren’t focused on ROMI. Our goal was to test how Telegram could work as a lead source, validate funnel logic, and stress-test our assumptions.”
— Marketing Specialist 0f anti-fraud SaaS platform

Target Audience:

• Owners of small and medium-sized businesses who need to protect their advertising budgets without getting bogged down in technical details.

• Marketers, PPC specialists, targeting experts, and analysts who prioritize clean metrics, accurate analytics, and reliable traffic quality control.

Why Telegram

The brand already had a broad media mix: expert content, event appearances, contextual ads, targeting, and more. Telegram was the next logical step due to its rising user engagement and ability to reach new audiences fast. 

Advantages of native ads:

✅ Lower cost per contact compared to search ads.

✅ Easy hypothesis testing without long prep cycles.

✅ High engagement from young and digitally active users.

✅ Fast launch speed and flexible formats.

“Before using Telega, we tried running placements manually: searching for suitable channels through analytics services, reaching out to admins ourselves, handling launches, and compiling reports. The method worked but took a huge amount of time and was difficult to scale.

Working with Telega was a real shift: all channels were in one place, and analytics came together in a single report.

What made the process even easier was working with a dedicated account manager. We launched campaigns through ready-made placement packages, and the manager handled the project end-to-end: selecting relevant channels, managing launches, advising on analytics, and quickly solving any issues — even in emergencies. We could also send links to interesting channels not yet in the catalog, and the manager would add them to the platform.

This collaboration format turned out to be extremely convenient. We were able to focus on strategy instead of wasting resources on operations.” — Marketing Specialist 0f anti-fraud SaaS platform

Channel Selection Strategy

Together with Telega’s team, the company built a shortlist of channels based on relevance to four niches:

🧑‍💻 Internet technologies

🚀 Business & startups

📣 Marketing & PR

🏢 Jobs & hiring

Key criteria:

• At least 1,000 daily views

• Healthy ratio of daily-to-total reach

• Active reactions and comments

• Cost per post: $30–$300

• 1/24 format (most responses occur within the first 24 hours)

The total launch budget was about $1,250.

Tailored Messaging by Audience

The ad posts were adapted for two key audience segments:

• Business owners: Focused on clarity and outcomes of ad campaigns.

• Marketers and traffic managers: Focused on metrics, logic, and platform capabilities.

“We used different languages for each segment. Owners wanted simplicity. Marketers wanted proof. So we customized tone, structure, and depth accordingly.”  — Marketing Specialist 0f anti-fraud SaaS platform

Funnel Mechanics

1. The user is redirected to the bot and receives a useful checklist.

2. The bot collects contact details.

3. After qualification, the lead moves to a call, a demo, or service registration.

Results were tracked using Telega analytics, the bot’s stats, and UTM‑tagged links to see exactly which channel each user came from.

First Launch: Lessons from Failure

The first wave included 10 channels, with the CTA offering a checklist in exchange for contact info.

Results:

• Budget: ~$1,500

• Post views: 23,884

• Clicks: 49

• Qualified leads: 1

❌ Problem: The offer was too weak, and there was no follow-up sequence. Users would download the checklist, and that’s where the interaction ended. The offer didn’t spark further engagement, and the bot didn’t nurture interest or guide them toward the next step.

Pivot: Second Launch, New Strategy

Key changes:

🔁 Reduced from 10 to 2 high-performing channels

🎯 New CTA: Users entered their site URL, the bot analyzed traffic, and instantly showed bot traffic %

📈 Funnel improvement: After audit, the bot offered a full report + follow-up option

New results:

• Budget: ~$150

• Views: 1,967

• Clicks: 69

• Leads: 4

• Cost per lead: ~$37.50

“The failed test helped us rethink our approach. The second round was 4x more effective — at a fraction of the budget. Telegram proved to be a fast and flexible testbed for funnel experiments.”  — Marketing Specialist 0f anti-fraud SaaS platform

Best-performing ad post

Summary of Results

Across February–April 2025:

• 12 channels tested

• 5 registrations

• 254 contacts collected

• Bot-to-registration conversion grew from 0.4% → 2.63%

Author-led channels — despite higher placement costs — delivered the most qualified leads.

“This case proved that, just like on any other platform, there’s no one-size-fits-all formula for Telegram promotion. You have to test offers, formats, and channels. Some won’t work — and that’s fine. The key is to adapt quickly and not give up after the first attempt.” — Marketing Specialist, anti-fraud SaaS platform

Key Takeaways

• Choose author-led channels: Higher engagement and lower cost per lead.

• Offer real value: Give users something personal (e.g., a site audit) instead of generic content.

• Automate ops: Use Telega to offload legal, placement, and admin work.

• Budget for the first mistake: Your first campaign gives data, not conversions. Learn, adapt, then scale.

Not sure where to start with Telegram promotion? Let us launch your first campaign for free → Explore ready-made packages on Telega.io

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