How to run a Telegram channel: a comprehensive Telega.io guide
Running a Telegram channel and monetizing it is a complex task. While Telega.io helps admins earn from their channels, channel owners still need to consider many aspects that affect channel quality to succeed.
This article will help admins understand the most important aspects that affect success on the platform. Admins will learn how to pass moderation, get into the Catalog, and make the most out of working with Telega.io.
Applying for moderation: what do you need to know?
Terms of service (points 4.6.1-4.6.13) ensure that there are only high-quality channels in the Catalog. If you have passed the moderation, you can state your channel is one of the best. Moreover, the platform rules help admins understand their channels’ growth areas and keep developing and improving channels.
Let’s explore the points an admin should consider before adding a channel to the platform, find out the significance of each rule, and learn how to determine whether a channel complies with them.
The more subscribers the channel has, the better (4.6.1)
Analysis of advertisers’ activity on the platform showed that channels with a small audience do not inspire confidence in the ad campaign’s success. Thus, though we accept small channels as well, we advise admins to grow their channels’ audience before adding them to the platform. The more subscribers the channel has, the better it will rank among others in the Catalog. Do not cheat subscribers: our moderation team will uncover this, and there will be no incentive for the exchange to accept the channel in the future.
How to fix it? Start as an advertiser on the platform! Promote the channel using integrations with other channels to grow the number of subscribers. Native integrations with larger channels of your topic show good results, and it is an excellent way to grow your audience.
The channel or chat should not be blocked or inactive (4.6.2)
As the aim of adding a channel to the platform is receiving and posting ad projects, the channel you add should be active and available for publications and new users. Thus, if a channel is inactive or blocked, it will not pass the moderation.
How to fix it? Post regularly and ensure you haven’t shared any restricted or sensitive content on your channel. If you assume there are no reasons for blocking your channel, please contact Telegram to request channel unblocking.
The application should contain a correct link to the channel or chat and should not require subscription confirmation from the administrator (4.6.3)
While applying for moderation, ensure the link you provide leads to your channel and works correctly so that moderators can access the channel. If anyone can access the channel via this link and look through it without subscription confirmation, then the application complies with this rule, and you can move on.
If the link is incorrect or requires subscription confirmation, the channel will not pass the moderation. Also, keeping the link to your channel in the Catalog relevant is vital, as links are not updated automatically. If the link in the Catalog is irrelevant, admins cannot complete projects until they contact the support team and update the link. Thus, update the link timely; otherwise, the channel can be disabled on the platform.
The Channel Owner should be an actual admin or owner of the claimed channel or chat (4.6.4)
In order to avoid adding channels to the platform by third parties, only owners and admins can add channels. If you are not an owner of the channel you are adding, make sure you have an admin status in it. Otherwise, the application will be rejected, and the channel will not pass the moderation, as only owners and admins can publish posts on channels, which is necessary for earning on ad projects on Telega.io.
How to fix it? Add only channels you own or administrate; you must have admin rights.
The channel or chat should aim to receive and place advertising Projects (4.6.5)
As Telega.io is an ad platform, we welcome channels willing to accept ad requests and place ad posts. Applying for moderation, ensure you are ready for the orders flow and are going to post ads on your channel.
Please note that ignoring ad requests can lead to the cancellation of the channel on the platform. In this case, you may need to apply for re-moderation.
The channel or chat should not be abandoned (4.6.6)
It is vital to make posts on the channel regularly to keep subscribers engaged. The channel’s activity influences statistics, including engagement rate, and ads in such channels show better results. Both channel’s activity and statistics displaying its performance make a channel more attractive for advertisers.
Thus, ensure you update your channel regularly and consistently. If you haven’t shared any posts for a long time (the exact period depends on the topic), the channel will not pass the moderation.
The audience of the channel or chat and its behavior should be trustworthy (4.6.7)
All the channels in the platform’s Catalog should be reliable so that advertisers can be confident in their campaigns’ success. Thus, ensure there are no unnatural activities on your channel, such as cheating subscribers, views, reactions, etc. If the channel has been growing naturally, it entirely complies with this condition. Otherwise, the channel will not pass the moderation.
Major reasons for channel rejection or deactivation on the platform are:
- lack of information about subscriber traffic sources in analytics services;
- unreasonable spikes in subscriber growth or outflow;
- unnatural statistics on hourly post views;
- frequent changes in the channel name, description, content, or topic.
Don’t be discouraged if your channel was canceled or deactivated due to this rule. It only means that the moderation team has detected suspicious activity on the channel. Our advertisers expect the highest quality, and we take no risks when it comes to moderation.
If you think the above reasons do not apply to your channel, please contact the support team; we will be happy to help you resolve the issue.
The channel or chat should be more than three months old from the creation of the first publishing (4.6.8)
It is vital to consider statistics and channel dynamics over several months in order to ensure the channel attracts a consistently active target audience. Thus, if the first post on your channel is older than three months, the channel complies with this condition. If you have created a channel or made the first publication less than three months ago, this channel will not pass the moderation, and you should wait until these three months pass.
The channel or chat should be registered for analytical services (4.6.9)
Statistics are essential as they help admins track their channels’ performance and the number of inactive users to remove them in time to avoid the channel’s deactivation. Statistics also help to discover whether there are any problems with the content and fix them to prevent mass unsubscriptions.
While working on the platform after passing the moderation, admins also need to use analytical services to track the engagement rate, which is vital for receiving an additional quality mark on the service.
If your channel is registered for at least one analytical service, it complies with this condition. If it is not yet, choose the most suitable analytical service and register the channel for it; otherwise, the channel will not pass the moderation as such services provide the most relevant statistics on the channel performance. This is the reason why the moderation team relies on them while checking the channel’s quality.
Channel should not have shock content (4.6.10)
The channel’s content should be beneficial for the target audience and include valuable information; these points are essential for advertisers who buy ads on the platform. Thus, channels that have materials that violate ethical and moral norms are less attractive to your potential customers. Please note that a channel can even be blocked by Telegram due to the large share of shock content.
Thus, ensure there are no shocking and sensitive materials on your channel. Otherwise, it will not pass the moderation. Please note that channels focused on adult content and ranked as 18+ are not accepted on the platform.
We expect high-quality promotion methods (4.6.11)
The best way to grow a channel and increase the number of subscribers is to deliver quality content and advertise in other channels. It would be great if you made your channel unique by sharing the information users cannot find elsewhere. Thus, the quality of your channel will grow, which will also increase your earnings on the platform.
Channels that abuse low-quality promotion methods will not pass moderation.
- Don’t overuse cross-promotions, as this advertising method has been compromised as a cheating tool. The moderation team is suspicious of channels that abuse it.
- Refrain from the practice of publishing posts that you quickly remove, as the moderation team will see this as a way to bypass quality checks and boost statistics.
Suppose a significant part of the channel’s audience was attracted using low-quality promotion methods, such as spam or forced subscription, i.e., mandatory subscription to the channel to use the bot, etc. In that case, the channel will not pass the moderation.
Channel’s content should be high-quality (4.6.12)
Content quality is essential as it makes the channel reliable and trustworthy for both subscribers and advertisers. High-quality content helps grow the audience and keep followers engaged. It is necessary to consider uniqueness, valuable information, fact-checking, and good grammar. Ensure your channel’s content complies with these conditions; then, it will more likely pass the moderation.
If the channel’s content is of insufficient quality (including, but not limited to, containing: copypaste, low-quality content, many grammatical errors, deliberately false messages, etc.), the channel will not pass the moderation.
The channel should not be focused on political materials (4.6.13)
As the political theme might be confusing, ensure the content you provide does not primarily consist of such materials. If the channel’s content is valuable, avoids campaigning, and does not refer to organizations with political goals, the channel complies with this condition.
Suppose the channel’s content largely consists of political materials, including direct or indirect campaigning, or refers to certain political associations, parties, public associations, or organizations with political goals. In that case, the channel will not pass the moderation, as advertisers on the platform prefer more neutral thematics.
How to make the most of working with the platform?
After passing the moderation, a channel gets to the Catalog and starts receiving ad orders. Here, let’s focus on the crucial points for admin to become successful on the platform, get more orders, and earn more.
Keep following the Terms of Service
Even if you have already passed the moderation, following the platform’s rules is vital for the channel to remain active, as moderators keep their eye on the channels’ quality. If there are any complaints from advertisers, the service administration checks the channel and can disable it on the platform if it brakes some rules. Here are the most important points for channels that are already in the Catalog:
- Accept and post ad projects. The activity on the platform is vital for staying in the Catalog and earning with Telega.io. You can certainly cancel ad requests that don’t fit your channel, but ignoring projects decreases the rating we are talking about below and can lead to channel cancellation on the platform. The system disables a channel after ignoring three projects, and in this case, an admin will need to apply for re-moderation. Please note that you can apply for re-moderation in 30 days after your application has been rejected, and if the following applications are rejected as well, you can re-apply in 60 days.
- Keep posting high-quality content. Remember that content is exactly what makes a channel attractive to the audience and advertisers. Thus, mind such aspects as truthfulness and value of the information you provide, grammar, and uniqueness. Ensure you don’t post shocking and sensitive content.Channels of the highest quality are author channels run by influencers who are well-known authors in their spheres. The moderation team reviews such channels in the first turn, and these channels get an additional quality mark on the platform. There are not many author channels in the Catalog; thus, the competition isn’t high, and influencers are welcomed on the platform.Treat your channel like you would treat your baby; we love when we see labor-of-love channels. They show the best results and attract advertisers a lot.
- Don’t overload the channel with ad posts. If there are too many ads in the channel, each subsequent ad becomes less efficient, and the channel is rapidly fading, like a volcano after an eruption. Metrics will show that, and it may cause negative feedback from advertisers and a decrease in the order flow, directly affecting the admin’s earnings. To avoid such situations, you should also consider the topic of the projects you accept. Ensure they are related to your channel’s topic so that an ad post looks organic in your channel. This way, ads will be more efficient, and you will get positive feedback and attract more advertisers.
- Maintain the activity of the channel. Keep posting your own content regularly and engage subscribers to interact with it and with you so that statistics can reflect your channel’s excellent performance and value.
- Use proper methods of attracting the audience. Continue growing your channel: the more subscribers you have, the more attractive your channel is to advertisers. However, keep in mind that the promotion methods you use should be proper. Sharing high-quality content and promoting with other quality channels is great for developing your channel while cheating subscribers and views can lead to channel deactivation.
- Grow your rating. The rating system on the platform helps admins make their channels more visible, and advertisers can make their choice based on the channel’s rating. You can get points for completing orders, high-score reviews, and certain actions on the platform. Orders’ value in dollars also affects the rating points you get.
Connect the notification bot
The notification bot allows users to receive messages about new requests and project status changes directly on Telegram. Using the bot, you will not miss orders and opportunities to earn.
Moreover, you can submit posts for review also through the bot. Thus, the bot can help you with the entire workflow, from accepting the project to sending it to review. The only things you will need are Telegram and several minutes.
In addition, when you connect the bot, the channel gets 5 bonus rating points.
Take the “Free coffee” order
As the service’s functionality is wide and includes many options, we advise new admins to accept and complete an automatic order from the platform. It will help to learn the basic functionality of the service and get ready for work with real ad orders.
Learn how to manage ad orders
There are convenient filters by status on the platform that help admins navigate through their orders and manage them efficiently. Check out this article to learn more about each status and whether any actions are required from an admin when an order is in a certain status.
Work with all ads formats
There are six post formats on the platform: 1/24 (1 hour at the top and 24 hours on the channel), 2/48, 3/72, “eternal,” native, and repost. As advertisers launch various campaigns, they often need different ad formats. If you work with all of them, you significantly increase your chances of getting more orders.
Get the Exclusive status
Exclusive status is an additional quality mark on the platform. It increases visibility on the platform as the channel gets a special “diamond” icon near its avatar. The system includes it in a separate “Exclusive Channel” filter where advertisers can find it.
Moreover, Exclusive channels receive almost 1.5 more rating points for each completed order, and the channel’s rating directly influences its popularity among advertisers. The higher the rating, the higher the channel displayed in the Catalog, and the more orders it gets.
Sign up for the affiliate program
An affiliate program is a great way to get a source of passive income. Share your unique affiliate link with your friends, colleagues, and followers, and get 3.9% off the sum of each order made by users you have invited. You can post the link on your social media or your website, promoting your channel and inspiring your audience to sign up to the platform; even if they order ads in other channels, you still will receive the affiliate reward.
Use the Calendar
Using the advertising Calendar, admins can indicate their workload 3 months in advance, which will help advertisers easily find the available posting dates of the channel. Thus, you will save time on negotiation with potential customers, as they no longer need your approval for each date they want to book. Just send advertisers the link to your Calendar and receive orders.
Use discounts and Hot Deals
Discounts for repeated orders are an excellent trigger to attract and keep customers. Enabling such a discount increases the chance that advertisers that have already worked with you will order from you again.
Hot Deals are helpful in such rare cases when an advertiser suddenly cancels their request. In this situation, you can sell the vacated slot with a discount in the Hot Deals section and still earn on it.
Take free courses by Telega.io
We offer our users two courses on Telegram marketing. Both are free so that you can learn more about Telegram, its features and advantages, and advertising on this platform. After completing each course, you can get a certificate proving your knowledge.
Keep promoting your channel
The best way to succeed on the platform is to keep developing. Use Telega.io features, grow your channel’s rating, promote through other channels, and you will have all chances to head the list.
Still have questions?
Contact our support team via our support bot.
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