How a Premium Women's Clothing Brand Reached 50K+ Users via Telegram Promotion

Hello from our communications agency! We specialize in the fashion and hospitality segments. Today, we’re excited to share one of our recent case studies with you.

Methods of Promoting Women's Clothing

Our client used all the current promotion methods available:

• Contextual Advertising — This remains one of the most effective tools. However, prices for such ads have increased over time, encouraging brands to explore alternative promotion channels.

• Targeted Social Media Advertising — This method continues to perform well, especially on popular local social platforms.

• Native Placement in Telegram — Telegram has greatly expanded its audience and influence, making it a highly effective channel for promoting products and attracting new target customers. For instance, we quickly identified several relevant topics and a large number of suitable Telegram channels using the Telega catalog to promote the client’s brand.

• Influencer Partnerships — Although influencer activity has fluctuated, we keep this method in our toolkit.

Focusing on premium e-commerce, Telegram acts somewhat like brand media with a delayed purchasing effect: users see engaging posts, visit the channel, become familiar with the brand, build trust, and later return to make purchases using promo codes they saved.

Promoting Premium Women’s Clothing on Telegram

Our team’s task was to promote an online store specializing in premium women’s clothing. The target audience included women aged 30+, with above-average incomes — such as executives, public figures, and professionals.

This audience is passionate about high fashion, the latest trends, and style. Thus, we selected channels catering to these interests. The media plan focused on fashion and style channels, while also testing lifestyle, beauty, travel, and self-development channels with the remaining budget. For channel selection and campaign management, we used the Telega ad platform, which offers useful filters and direct communication with channel admins, saving us significant time in evaluating and choosing channels.

When creating ad content, we chose the most vivid and interesting looks to catch the reader's attention.

In the promoted post text, we aimed to describe the new collection in detail and captivatingly, and always included special promo codes so that potential customers could get a great discount by saving them. Below is an example of one of the posts promoting fashion and style Telegram channels:

Now is the perfect time to refresh your wardrobe with stylish looks at maximum discounts! The brand has launched its Final Sale with discounts up to 50% on their Spring and Summer collections.
Key highlights:

• Signature suits in neon shades, asymmetry, and ultra-feminine details — perfect for lovers of bold colors and unique designs.

• Smart casual dresses in creamy shades — ideal for standalone wear or paired with jeans or pants.

• Midi dresses with flirty side slits in sunny hues — great for family lunches.

• Emerald-colored tie-up tops — perfect for catching sunsets anywhere in the world.

Check out the Lookbook on the website for ready-to-wear outfits from the Spring and Summer collections!

The client aimed not only to increase website traffic but also to grow their Telegram channel’s subscriber base. We directed potential customers to both the online store and the Telegram channel.

When selecting channels for paid promotion, we prioritized content quality, relevance, presentation style, and audience fit. Our focus was on channels covering fashion news, celebrities, and image consulting.

⚡️ The campaign budget exceeded $2,000. With this, we reached over 51,000 unique users and boosted brand awareness significantly among Telegram readers.

Tracking Conversions from Channel Promotions

Our specialists used analytics tools and monitored the usage of promo codes unique to each channel. Telega's internal analytics provided detailed views and conversion data per channel. This data helped us optimize future campaigns by retaining channels with high click-through rates and replacing underperforming ones.

Results of the Promotion Campaign

Throughout the campaign, we recorded over 2,800 website visits. We tracked conversions not only online but also through feedback from our extensive network of branded stores.

⚡️ In total, thanks to the Telega.io campaign, we tracked 27 purchases with a very high average check. Twenty-three purchases were made online, and four were made at branded stores. The cost per customer acquisition was within the KPI at $161.

By the way, the high CPO (cost per order) is explained by the high average check. The store's prices start at $350, and during the fall/winter season, the minimum check is $550, which is influenced by the seasonality and demand for high-quality, warm, and fashionable women's outerwear.

In addition to evaluating the campaign’s efficiency against KPIs, we also calculated associated conversions — i.e., those situations where the channel wasn’t directly part of the sales funnel but was involved in the user’s action chain: between the first touchpoint and the final purchase conversion during the campaign period.

Explore Our Catalog of Telegram Channels >>

Want to try promotion on Telegram but don’t know where to start? Our managers are ready to take care of all the tasks related to launching integrations: check out our ready-made ad plans!

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