How Major Brands Scale Telegram Campaigns: Lessons from Electronics Retail

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👉 An in-house marketing team managing promotions for a leading consumer electronics retail chain shares its strategy for driving 15,000+ new subscribers through scalable Telegram campaigns.

Goals and Objectives

The main goal was to highlight the key advantages of major electronics brands sold at well-known retail chains specializing in popular consumer electronics.

This goal was broken down into the following tasks:

⚡️Increase brand awareness: Boost visibility to attract a larger audience.
⚡️Strengthen brand image: Build a stable, positive perception in the market.
⚡️Expand audience: Attract paying customers through effective engagement channels.
⚡️Broaden content presence: Use various methods and channels to reach target audience segments.

Challenges and Solutions

At the start of our Telegram efforts, we encountered heavy reliance on traditional influencer marketing, which did not always meet our cost-effectiveness requirements.

Promoting large brands requires tools capable of launching campaigns on a big scale. Simple targeted placements with influencers were insufficient for our goals.

We aimed to increase reach, content views, and attract a quality, engaged audience. The standard approach of selecting channels and negotiating with influencers was not suitable, so our marketing team sought new resources.

Importance of Preparation

Our work began with competitor analysis. Several months of market monitoring revealed no clear growth patterns in channel development — most reach seemed organic.

Typically, a post gains 40-50% of its total daily views within the first 4-6 hours. For a channel with 20-30K subscribers, that’s around 5-10K views early on. Assuming competitors used paid tools was premature.

We first gathered all available info on promotion tools, then — and most importantly — conducted testing.

Testing advertising within Telegram’s official ad platform showed limited capabilities and disappointing results: cost per follow started around $0.80-$1 and rose to over $2 within a month. This test helped set priorities and informed our future planning.

Until recently, we had no effective solution for promoting Telegram channels directly. Cross-platform communication strategies had exhausted their potential. That’s when we focused on content placements via other ad platforms, and results improved.

Native Placements in Telegram Channels: First Success

After testing various options, we established a partnership with the ad platform Telega. The service was user-friendly with useful filters by topic, price, and other criteria, allowing precise channel selection. Early results were promising.

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For example, investing approximately $400 in promoting one major electronics brand resulted in about 1,000 new channel subscribers.

Strategy Highlights

Segmentation: Initial content focused on direct communication and calls to action, motivating users to subscribe for news and updates.
Tracking: All links were tagged to exclude irrelevant channels in future campaigns.

The call to action was aimed at increasing channel subscribers

Timing: Posts were seeded on weekday mornings to maximize conversion rates.
Channel selection: Preference given to channels with high reach and reasonable cost per view, in themes like electronics, science & tech, gaming, and occasionally discounts & promotions.
Creative updates: Regularly refreshing ad content with different images helped retain audience attention.
Contests: Seasonal giveaways encouraged users to share posts, increasing reach and engagement.

Major Campaign Example: Spring Giveaway

One standout campaign involved a giveaway of a special-edition device, running over two weeks and promoted across 40 channels with an investment of around $3,600.

⚡️ Results included:

- 25,000 participants

- 15,000 new subscribers

- 1,000,000 views

- Cost per subscriber: approximately $0.36

- Cost per mille: approximately $4

An unusual color was chosen specifically for the spring giveaway, which was a success

Channel selection was critical: many channels offer poor results ("low-quality channels"), so we carefully evaluated content, audience authenticity, and past campaign effectiveness.

We offered a subscription to gain access to expert content

This case became a foundation for ongoing Telegram marketing. Over the past year, regular campaigns have been conducted — monthly placements for subscriptions, reposts, and contests.

We announced special seasonal offers

Key Learnings

Carefully choose channels and verify audience relevance. For example, a poll in a major channel revealed only 30% Apple fans, guiding us to target more suitable audiences.
Stable-performing channel topics: electronics, science & technology, art & design, news & media.
Best for attracting subscribers and customers: internet technologies, science & tech, influencer channels (depending on the influencer).
Good for reposts and announcements: influencers, sports, movies, discounts, news.

Explore Our Catalog of Telegram Channels >>

Results Overview

⚡️ One brand grew from about 2,000 to nearly 9,000 subscribers over several months, adding 500–800 subscribers monthly via placements.

⚡️ Another increased subscribers from 15,000 to 33,000 in a year, improving engagement and content views proportionally.

Initial campaign performance was hard to predict but soon exceeded previous periods without additional support.

B2B Use Cases

The platform’s deep analytics and convenient filters helped in tasks like partner search for retail network expansion. Planning placements weeks or months ahead proved essential for large brands.

Tips for Successful Telegram Promotion

✅ Set clear goals. For audience growth, plan for long-term campaigns and budgets. For traffic and sales, focus on targeted boosting and niche channels.

✅ Verify channels. Ensure relevance and authenticity to avoid inflated metrics.

✅ Test content. Mix formats, text lengths, and calls to action to find the best approach.

✅ Analyze results. Avoid quick conclusions; consistent monitoring and up-to-date content matter.

Want to try promotion on Telegram but don’t know where to start? Our managers are ready to take care of all the tasks related to launching integrations: check out our ready-made ad plans!

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