How a Beauty Brand Increased Reach 2X Using Influencers & Author Channels on Telegram
A popular French-inspired decorative cosmetics brand embodies the freedom to enjoy life’s little pleasures while enhancing natural beauty effortlessly and delightfully.
About the Project
Our company was recently tasked with promoting the launch of a new foundation product.
The product targets women aged 25 to 35, across all income levels. Priced affordably at around $8–$9, it is accessible to a broad audience.
Goal: Effectively announce the new foundation launch, spark purchasing interest, and reach as many potential customers in the beauty community as possible.
Campaign Preparation and Launch
For this promotion, we adopted a new approach — native integrations in Telegram channels to maximize engagement through influencer content.
The preparation involved coordinating with the Telega team, setting clear goals, and defining the best format for content delivery. After budget approval, we created native posts focusing on product demonstrations.
Choosing Channels
We selected personal influencer channels where the content creator is the channel’s face. The main focus was on Beauty channels, but we also explored adjacent niches such as Fashion and Style, Author Channels, Discounts and Promotions, and Parents and Kids.
In the campaign’s second phase, we expanded outreach by involving additional beauty-themed channels to broaden audience coverage.
Ad Content
Native posts featured bloggers producing video reviews that showcased the foundation application on their skin. Influencers personally purchased the product from a major online retailer, tested it, and shared honest impressions.
Close-up shots of the product’s texture and application process were emphasized to create a tactile feel through the screen.
For niche channels, bloggers adapted the messaging to fit their style, using supplied photos and videos.
Links in Posts
All links in promotional content directed users to the product page on the retailer’s platform, enabling a seamless purchase experience.
Campaign Results
Campaign effectiveness was measured by post reach and cost per view (CPV). Ad content was tested by tracking views and clicks. Conversion tracking was enabled via Telega click tracker.
✅ Results
Across the campaign, 51 posts were published, reaching a total of 417,647 views with an average cost per view of ~$0.03.
Posts featuring influencer video reviews outperformed ready-made content, achieving approximately twice the number of views. The campaign successfully met its objectives.
Conclusions
⚡️This campaign confirmed that native posts featuring personal product demonstrations significantly boost engagement.
⚡️Content creators who filmed video reviews saw better performance than those posting text-only content. This highlights that audiences prefer authentic examples of product use.
⚡️A key takeaway for successful promotion is involving influencers in testing and showcasing the product, which noticeably enhances advertising impact and audience interaction.
Working with Telega streamlined campaign launch, offered budget flexibility, and enabled effective audience engagement.
Explore Our Catalog of Telegram Channels >>
Want to try promotion on Telegram but don’t know where to start? Our managers are ready to take care of all the tasks related to launching integrations: check out our ready-made ad plans!
Choose a ready-made ad plan >>
Have questions?
Our support team is here to help!
Stay informed with the latest updates
Follow our Telegram channel for the latest Telegram marketing news and service updates.
Комментарий