What was the cost of advertising on Telegram channels in June 2022?
The highest advertising cost per 1,000 impressions (CPM) was registered in the topics related to “Fashion” — $52.97. The growth was +208.50% compared to May.
The “Cryptocurrencies” niche holds the leading position by the number of orders — 23.03% of all completed orders.
TOP-10 topics of Telegram channels by advertising cost
You can access the detailed statistics on our service in the “Telegram Channels Analytics” section.
The section contains analytics on different topics, individual data for each channel, and the anonymous rating of the Top-10 channels for profit at the Service.
You can sort out topics by CPM in the “Topic Analytics” section. CPM (price per thousand impressions) is a basic indicator to estimate the advertising cost on Telegram.
It is calculated by the formula:
CPM = (the cost of advertising / the total number of impressions) * 1000
Please note that all numbers are calculated for the placement format (1/24).
Table 1 — The changes in the cost of advertising on Telegram channels in June 2022, according to Telega.io statistics.
The estimated ad cost on channels within popular topics
You can find more information on how to calculate the estimated ad cost in this article.
The analytics section on Telega.io allows users to calculate the approximate cost of advertising on different topics. Please, note that the actual cost per post may differ from the estimated cost. We want to remind you of various parameters for selecting a channel for an ad campaign. The way we have described will help you exclude overpriced Telegram channels.
Table 2 — The estimated cost per post on channels with 10,000 and 30,000 subscribers (CPM for July 1, 2022).
* The table shows an average cost per post (Estimated cost per post) calculated for an abstract channel with 10,000 or 30,000 subscribers. The calculations are based on the assumption that the channel's Engagement Rate (ER) will be equal to the average ER of the corresponding topic.
TOP-10 topics by the number of completed orders
If you have been thinking about starting a Telegram channel, take a look at our selection of TOP-10 popular topics. The list shows the topics that were in high demand among advertisers and received a lot of advertising orders in June. We recommend you develop your channel within similar or related topics.
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