Advertising on the Telegram channel «Business and Finance»

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4. Increases sales Advertising sparks an interest in masses about advertised products and/or services of its advertiser. This interest creates demand in the market. The growing demand soon results in higher sales. Eventually, the advertiser fulfills his main goal of investing in an advertisement. However, to continue with such a growth in sales, the advertiser must also maintain a good price-quality ratio along with regularly continuing his ad campaigns.

3. Sales promotion Advertising is done to promote goods, services, ideas and/or events. Advertising is used for the promotion of: 1. Goods falling under categories like cosmetics, electronics, eatables, stationary, jewelry, textiles, etc. 2. Services provided under banking, insurance, hospitality, air travel, consultancy, health care, education, etc. 3. Ideas. For e.g., an entrepreneur encourages general public to invest in his business ideas. 4. Events or gatherings like festivals, exhibitions, ceremonies, rallies, etc.

2. Source of revenue Advertising is a prime source of revenue for publishers of mass-media like newspapers, TV channels, magazines, websites, etc. The input cost involved in processing any valuable information is usually higher than its selling price. A publisher’s cost rises due to various data gatherings and information-processing activities like research (investigation), professional writing, editing, proof-reading; publishing in form of printing or digital web hosting, and distribution. Advertising pays publishers their input costs and in return use their media platform as a medium to reach maximum people. Indirectly, because of it, customers of publishers (who are mostly readers and/or viewers) also get an affordable access (or sometimes even a free access) to high-quality information databases.

1. Crucial for a launch: Advertising is very crucial for launching (introducing) a new product, service and/or idea in the market. If advertisement of any concerned product, service and/or idea is done properly at a right place, through proper media, and within a specific time constraint, can attract new-customers. This helps to capture the market and increase sales of an advertiser. Advertising is also essential for announcing an upcoming event. Advertising an open invitation maximizes the chances of event attendance. However, if people are unaware of any such happening, they may not show up. As a result, the event may not get an expected response. Hence, advertising contributes to the success of an event.

Importance of advertising for a business. Advertising is the process of calling the attention of the public to a product or service by a business. Its not only informs your customers of a new product or service and reminds them of older ones, but it lets them know why they should buy yours as opposed to your competitor’s. The importance of advertising are given bellow👇

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