One of the easiest ways of making money in Telegram is to create a channel and start selling ads in it.
But the question arises: how do you attract advertisers and convince them that your channel is the best choice for their targets?
Imagine that your channel is an online-themed media. Each media contains an Advertise section with a Media Kit. Each Media Kit gives a brief idea of the theme, audience, key numbers (traffic, number of followers, etc.), and the price of advertising.
Based on this data, potential advertisers decide whether to launch an advertising campaign on your channel.
Let us break down the main points advertisers pay attention to.
A Channel Topic
First of all, you should identify the topic of your channel. Consequently, you can figure out your potential advertisers and predict their demand.
You can look at the complete list of various topics using the filter «Topics» in our catalog: https://telega.io/catalog
For example, these are popular channels in 2021:
- business and finance
- news and media
If your channel falls under one of these topics—great! A good, well-developed channel on one of these topics will regularly attract new advertisers.
A Target Audience for the Channel
Advertisers take into account the number of subscribers. We recommend you gain a minimum of 1,000 to begin receiving your first requests from prospects.
The next step is to start buying advertising in Telegram channels with related topics. It will help to develop your channel and provide steady growth of new subscribers.
The growth and success of your channel will make you more attractive for potential advertisers.
To achieve better results, you need to have a detailed portrait of your target audience. The gender, age, and geo-position of your subscribers are significant data to consider.
You can learn more about the audience by checking the language section and conducting a survey:
This data is also used to determine the cost of advertising.
Important! The number of subscribers is valuable only if they are real people.
Buying subscribers by scamming bots and other strange ways will not make your channel more attractive for advertisers. In addition, advertisers can check whether the channel is a fake one or not.
The Statistics of the Channel
An important figure for each advertiser is ER—engagement rate—the number of subscribers who interact with the channel post.
ER > 20% is a good result.
To keep your ER on a high level, you need to stick to the channel topic and avoid publishing too many ads.
We recommend posting one ad per day.
If you post ads more often, you will lose a significant number of your subscribers, and the quality of the channel in the eyes of the advertiser will fall.
The percentage of people who follow updates on your channel and have «turned on» notifications is an important indicator. We recommend including it in the description of your channel on Telega.io.
You can find these statistics in the Telegram app itself in the «statistics» section of your channel.
The Ad Rates in a Telegram Channel
The ad rates depend on the number of views your ad post gets. That is why it is necessary to monitor ER.
Advertisers always compare the costs of ads in similar channels with the same number of subscribers before buying advertising.
To get a general idea of the rates in your topic, look at our catalog and check the price range.
Explore channels with similar topics to estimate the ad rates in your channel. If there are no equivalent offers on the market, set your own prices.
In case you have any questions left, contact our support!