Advertising on the Telegram channel «Learn Digital Marketing»

How to Survive & Get a Boost from Google Updates ✔ Create high-quality content – Write helpful, well-researched articles. ✔ Build trust & authority – Show expertise in your niche. ✔ Improve user experience – Fast, mobile-friendly, and easy to navigate. ✔ Avoid spammy tactics – No low-quality AI content or shady backlinks. ✔ Diversify traffic sources – Use social media, email, and other channels. ✔ Keep content fresh – Update old posts regularly. ✔ Track & adapt – Monitor performance and adjust strategies. Stay consistent, provide value, and Google will reward you! Apni site k content ki quality achi rakho.. Then your site can defeat next Google update....

How to do a market analysis: -Determine the purpose -Research your market’s landscape -Analyze the competition -Get to know your target audience -Gain deeper insights into your audience’s needs -Do a SWOT Analysis -Put your findings to work

⚒ 3 marketing strategies for business beginners 🖊 We're now exploring underrated techniques that promise to redefine the very essence of your marketing approach: 🖊 Collaboration with micro-influencers. Obviously, in the age of the “digital boom” you need to partner with bloggers, but microbloggers show much better results. They have much fewer subscribers, but a more engaged audience, which proves the result with sincerity and support. 🖊 VR, AR and gamification. The sales of the future will be built on these words: through these tools, brands will be able to attract audiences in a more accessible way. Try creating online quizzes or launching an AR company that reflects the essence of your business. 🖊 Storytelling. Today you can work with many storytelling tools: YouTube, Reels, TikTok. Gather your brand data and numbers to build a relevant social media strategy from it.‌‌

Marketing isn't about making immediate conversions. It's about planting seeds for the future. Your goal? To be the obvious choice tomorrow. Let's break it down: 1. Build relationships. Marketing is a long game. 2. Provide value first. Share insights that matter to your audience. 3. Stay top of mind. Consistency is key. Regular content ensures you’re not forgotten. 4. Understand your audience. Create profiles, gather feedback, and adapt. 5. Engage authentically. Respond to comments, ask questions, and foster discussions. Remember, people don’t buy based on a single interaction. They buy when they trust you, when they know you understand their needs, and when you've established credibility. Conversions today often mean a one-time sale. But when you focus on the future, you create loyal customers. They’ll come back to you, again and again. So, think beyond the now. What can you do today to ensure you’re the obvious choice for tomorrow? Reflect on your own strategies and share. Remember: Building a lasting brand takes time. The best opportunities are often just around the corner. What are you doing today for tomorrow?

7 emerging marketing trends •Marketers will fine-tune their application of AI tools •High-quality content •Nano influencer marketing •Companies will invest in partnership marketing •UGC •Shorter video content •Changed approach to SMM

𝗦𝗘𝗢 𝗶𝘀 𝗿𝗲𝗮𝗹𝗹𝘆 𝗿𝗲𝗮𝗹𝗹𝘆 𝗿𝗲𝗮𝗹𝗹𝘆 𝗲𝗮𝘀𝘆. 😊 All you have to do is: . . . . - Improve title tags, subheadings, and page content - Analyze search volume and keyword relevancy - Set up and optimize Google business profile - Check search console for manual actions - Learn how to deal with Google’s updates - Set up Bing and GSC webmaster tools - Target competitor’s broken backlinks - Implement the Skyscraper technique - Request Google to index your pages - Analyze the intent of ranking pages - Find long-tail keyword variations - Header tags, title tags, meta tags - Analyze competitor’s link profile - Use SEO-friendly URL structure - Gain access to data (GSC/GA4) - Ensure you’re using HTTPS - Identify, fix all broken links - Identify your competitors - Update outdated content - Keyword cannibalization - Find and fix crawl errors - Find question keywords - Set up Google analytics - Create a Robots.txt file - Create a keyword map - Return on investment - Content management - Check the page depth - Content added value - Check canonical tags - Initial client briefing - Unlimited mentions - Auditing and output - Run a content audit - Content clustering - Brand consistency - Duplicate content - Link spam factor - Content E-E-A-T - Anchor mapping - Managing SEOs - Structured data - Redirect types - Page indexing - Hreflang tags - 𝗦𝗘𝗢 - UI/UX - Soft 404s - Robots.txt - Initial audit - Link quality - Content type - Spam reddit! - Server errors - HTML config - Content quality - Page rendering - Helpful content - Brand reputation - URL management - Add structured data - Project management - Content engagement - Identify conversions - Security issue review - Brand social profiles - Cannibalised content - Optimize for E-E-A-T - Content maintenance - Manual action review - Organize topic clusters - Conduct a link analysis - Crawl & technical review - Client approval processes - Use “inspect URL” in GSC - Install SEO plugin on WP - Internal linking consistency - Improve your website speed - Enhance content readability - Landing page content quality - Low internal link count URLS - Conduct keyword gap analysis - Generate and submit a sitemap - Optimize site for mobile phones - Website crawled and discovered - Find your main ‘money’ keywords - Fix duplicate and missing title tags - Find and fix keyword cannibalization - Check for duplicate versions of your site - Blocked due to other HTTP status codes How easier the SEO is. 😁🤣

The anatomy of a perfect blog post: (Use this 13-step checklist) 1. Title: Craft a compelling title with your target keywords. 2. Description: Write a descriptive meta that entices clicks, similar to a well-crafted ad. Though not a direct ranking factor, it's bolded in search results and should include a call-to-action (CTA). 3. URL: Ensure it matches your target keywords. Avoid duplicate page structures and refrain from including years in URLs. 4. Schema Markup: Implement schema types like Article, BlogPosting, and Breadcrumbs for enhanced SERP presentation. 5. Original Images: Every image should have an alt attribute (i.e. alt-text) for SEO and accessibility. 6. Content Length: Aim for a minimum of 700 words, adjusting based on competition and query specificity. 7. Table of Contents with Jump Links: Utilise anchor links for easy navigation. Google indexes these, enhancing user experience (UX) and providing valuable data. 8. Heading Structure: Follow a proper format with a single H1 and supporting text under each heading. Use H3s and H4s appropriately. 9. Internal Links: Ensure every page has internal links leading to and from it. This aids in crawl efficiency and contextual relevance. 10. Product Card Embeds: Embed product cards to increase CTR. Test different CTAs, especially for high-traffic articles. 11. HTML Elements: Use lists, tables, and accordions to capture featured snippets and improve UX metrics like session duration. 12. YouTube Video Embed: Ideally, pair each blog post with a complementary YouTube video. Embedding videos can enhance visibility on both Google and YouTube. 13. CTA for Engagement: Encourage user engagement with clear CTAs. This can lead to better interaction metrics and conversions. Complete this checklist when you're next creating a blog post, and you won't just be "writing content"... You'll be crafting an experience that resonates with your readers AND the search engines.

10 reasons why people buy anything: 1) Save time 2) Avoid pain 3) Make money 4) Save money 5) Feel loved 6) Gain praise 7) Get comfort 8) Improve health 9) Avoid effort 10) Increase status Products that do any of these get sales. Products that don’t, simply won’t sell as well.

Small business trends in 2024: -Consumers will involve sustainability in purchasing decisions -The use of generative AI will increase -More businesses will adopt pay transparency -More small businesses will leverage TikTok

💡 3 marketing strategies for business beginners 💻  We're now exploring underrated techniques that promise to redefine the very essence of your marketing approach: 💻 Collaboration with micro-influencers. Obviously, in the age of the “digital boom” you need to partner with bloggers, but microbloggers show much better results. They have much fewer subscribers, but a more engaged audience, which proves the result with sincerity and support. 💻 VR, AR and gamification. The sales of the future will be built on these words: through these tools, brands will be able to attract audiences in a more accessible way. Try creating online quizzes or launching an AR company that reflects the essence of your business. 💻 Storytelling. Today you can work with many storytelling tools: YouTube, Reels, TikTok. Gather your brand data and numbers to build a relevant social media strategy from it.‌‌