The Best Way to Buy Ads in Telegram Bots

Buy more, pay less! Look for channels with a 'Reorder Discount' tag in the catalog.

Research by our platform confirms: the market for advertising in Telegram channels continues to grow every month. However, early market statistics didn’t account for a rapidly emerging format—Telegram bot advertising. And today, it’s gaining serious momentum among marketers.

What exactly are bots? How can you choose the right one for your campaign? And how do you measure real value from bot advertising? Let’s dive in.

What is a Telegram bot?

A Telegram bot is a special type of account that automates messaging and user interactions. Bots process and send messages automatically when users engage with them in private or group chats.

Importantly, bots never initiate conversations themselves. A user must first click the START button to begin interaction.

A good example is the Telega.io Notifications Bot: @telega_adv_bot, where users receive notifications about sales, promo codes, prime times for advertising, etc.

What Does Bot Advertising Look Like?

Bot advertising works differently from ads in Telegram channels.
Once sent, the advertising message remains at the top of the bot’s feed until the next scheduled broadcast. Unlike posts in channels, where content is pinned for 24, 48, or 72 hours and then disappears, bot messages stay accessible to users longer.

Regarding content format:

Most bots today allow ad posts up to 3,500 characters—similar to channel ads.
You can attach an image, video, or interactive button to boost engagement.

Some smaller bots may impose stricter character limits (e.g., up to 130 characters), so it's important to adapt when necessary.

Key Advantages of Telegram Bot Advertising

Advertising through bots offers unique benefits compared to classic channel placements:

1. Guaranteed visibility and personalized delivery

Each subscriber receives the message as a direct notification. Since messages are sent only to active users (not unsubscribed or inactive ones), you get 100% real delivery with no wasted impressions.

2. Lower advertising costs

Bot audiences are less saturated with ads compared to channel subscribers, meaning they haven't developed "ad blindness" yet.
On average, the cost per view (CPV) in bots is 3 times lower than in traditional Telegram channels.

3. Lower CPM for broader reach

Our analytics show that while CPM (cost per 1,000 impressions) in channels keeps rising, it remains consistently lower in bots.
This means you can reach a wider audience without inflating your budget.

4. Full analytics and click tracking

Telegram bot advertising lets you track deliveries, clicks, and engagement in real time.
If you enable click tracking, you'll also see the full conversion funnel—offering valuable insights most competitors don't provide.

5. Flexible scheduling

You can choose the date and time for your ad broadcast. Schedule posts strategically around holidays, sales events, or any important dates to maximize impact.

6. Flexible targeting: full or partial audience

You can buy access to the entire bot subscriber base or target a segment—making it easier to test offers and control your budget.

How Much Does It Cost to Advertise in a Telegram Bot?

Advertising in bots is calculated based on 1,000 successfully delivered messages—not on the total subscriber count.
This model ensures you're only paying for real, active reach.

Pricing ranges from $0.20 to $1000 per delivery, depending on the bot’s theme and audience quality.

This approach also makes it simple to:

Compare CPM between bots and Telegram channels.
Estimate cost per subscriber (if promoting a channel).
Calculate cost per click or cost per lead (if promoting an external site or service).

Buy advertising in a Telegram bot >>

How to Monetize Your Telegram Bot

If you own a bot with 1,000 or more active subscribers, you can start earning by adding it to the Telega.io catalog.

Before you apply, make sure to:

Upload an up-to-date user ID database (.txt format, one ID per line).
This guarantees your ads reach real users and ensures accurate reporting and payments.

Don’t know how to upload a user database? Read the full guide here.

Why list your bot on Telega.io: