There are plenty of ways to monetize your Telegram channel. Let’s look at the main ways to earn money on the Telegram channel so that you can understand which monetization model fits you the best.
Selling advertising on your channel is the main tool for income for the majority of channel owners. Let’s start with an example: Tom creates a channel with culinary recipes. He has a $1,000 budget, and he purchases ads in other culinary channels throughout the week.
An average price for a follower came up to $1, and he already has 1,000 followers and a high ER. Other admins can see that the channel is advertised frequently and actively sells ads to others. Tom pins a price of $2 per post and sells slots a month ahead, getting $600 on hand.
Then he reinvests $500 into advertisements and keeps $100 for himself. After a few iterations in this manner, Tom’s channel is paid off, and he starts to get profit and a constant flow of advertisers.
However, you have to watch the content quality and not overkill your channel with ads. Some people put 3–4 ads a day and destroy their channel’s potential in the long run.
A popular channel format on Telegram is expert blogs. Example: Sam works as a chef in the best French dining restaurant in his town. He has a ton of ideas and stories to share. He takes $1,000 from his savings, creates his channel, and talks about how to choose the correct ingredients for fondue and about the top 10 restaurants in town on his channel.
Ads are rolling, the channel is growing, and Sam starts to get offers from advertisers. Sam only accepts offers connected to culinary channels and blogs. So, since he does it in a native manner, the price of his ad is higher than the market average. Thus, with steady reinvestments, his expenses are paid off and he announces his own workshop on French cuisine.
By warming up his audience and then starting the sales for his workshop, he makes $1,000 for a two-week workshop. His expenses are fully paid off, thanks to housewives and beginner chefs. He continues to sell his advertisements natively, charging more than the average market price, and makes money from his workshops every month.
On this type of channel, you need to share your expert opinion to keep it growing successfully. You have to be a good specialist in your chosen field or involve a qualified expert in your channel. Copying and pasting information from the Internet is not going to work. Followers will quickly catch the fraud, and people will keep unfollowing you.
Income through an Affiliate Program
This method of earning money is also quite popular in the ecosystem of Telegram channels. Example: Kate is a devoted esports player. She decides to create a channel with her gamer products. She invests $800 into ads on esports channels. She adds an affiliate program to her channel, starts selling ads, and at the same time makes a % from her affiliate links from each purchase by her followers.
In two weeks, Kate has $1,000 on her hands and it pays off her expenses. She reinvests, buys ads for her channel, makes money from the % of his affiliate program, and this is the scheme.
Income from Telegram Bots
For instance, Harry decided to create a music bot. He invested $500 into programming development and $1,000 into ads on different channels. The bot is ready, it works well, and subscribers use it on a daily basis.
But how do you monetize it? There are two obvious ways.
The first one is to charge for its functionality. For example, you can charge a monthly fee for access to a podcast catalog. Put a minimum price of $1.90 per month. But thanks to a huge audience, it will come up to tens of thousands of dollars.
The second way is to sell ads within the bot. The approximate price for a follower is $0.50. Mass advertising will reach every user of your bot. As soon as the person launches the bot, they will instantly receive an ad post, and quite often this ad stays in the feed for a long time.
Here, just as in the previous case, you need to find your special niche and try to satisfy your followers’ needs as much as you can.
If you have a Telegram channel or Telegram bot, sign up to the Telegram Ad Exchange to start advertising orders and earn money!